Advertising, Public Relations, Direct Marketing, and Sales Promotion

Develop an understanding of and identify uses of advertising, public relations, direct marketing, and sales promotion.

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1

Designing an Advertising Campaign

Describe the steps in  designing an advertising campaign.

2

Executing an Advertising Campaign

Describe the steps in  executing an advertising campaign.

3

Techniques Used to Appeal to Customers

Describe and explain  the different techniques that advertisers use to appeal to consumers.

4

Types of Advertising Media

Identify the various  types of advertising media.

5

The Public Relations Toolkit

Describe the elements  of a public relations toolkit.

6

Direct Marketing

Identify the variety  of methods used in direct marketing and the advantages and disadvantages of  each method.

7

Sales Promotions Objectives and Techniques

Identify the various types of sales  promotions.

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