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Develop an understanding of and identify uses of advertising, public relations, direct marketing, and sales promotion.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Describe the steps in designing an advertising campaign.
Describe the steps in executing an advertising campaign.
Describe and explain the different techniques that advertisers use to appeal to consumers.
Identify the various types of advertising media.
Describe the elements of a public relations toolkit.
Identify the variety of methods used in direct marketing and the advantages and disadvantages of each method.
Identify the various types of sales promotions.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access