BBA

Fundamentals of Consumer Behavior

Demonstrate an understanding of consumer behavior fundamentals (e.g., demographics and purchasing behavior) and promotional practices.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Customer Purchase Evaluation and Decisions

Demonstrate an  understanding of principles and processes involved in customer purchase  evaluation and decisions (e.g., customer needs assessment and evaluation of  customer satisfaction).

2

Showing, Promoting, and Selling Products or Services

Demonstrate an  understanding of principles and best practices for showing, promoting, and  selling products or services.

3

Components of the Promotional Mix

Demonstrate an  understanding of the components of the promotional mix (e.g., selling and  advertising).

4

Strategies and Tactics Used to Recover from Bad Service Experiences

Demonstrate an  understanding of the strategies/tactics used to recover from bad service  experiences.

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