BBA
Demonstrate an understanding of consumer behavior fundamentals (e.g., demographics and purchasing behavior) and promotional practices.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Demonstrate an understanding of principles and processes involved in customer purchase evaluation and decisions (e.g., customer needs assessment and evaluation of customer satisfaction).
Demonstrate an understanding of principles and best practices for showing, promoting, and selling products or services.
Demonstrate an understanding of the components of the promotional mix (e.g., selling and advertising).
Demonstrate an understanding of the strategies/tactics used to recover from bad service experiences.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access