Bachelors of Business Administration

Apply an understanding of how to integrate the theoretical concepts of sustainability and social responsibility and risk throughout the supply chain.

Create a project management plan using applications and tools including GIS.

Demonstrate an understanding of the impact organizational structure and culture has on organizations.

Develop an understanding of organizational control systems and the related use of qualitative and quantitative tools for an organization.

Understand and apply the tools used for operational control.

Develop an understanding of the impact a diverse workforce can have on an organization.

Demonstrate an understanding of organizational behavior factors, processes and theoretical concepts as they relate to organizational effectiveness and productivity.

Demonstrate an understanding how leaders effectively implement and manage change.

Understand and apply principles of multichannel marketing.

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

Understand, determine, and apply pricing and methods in a real situation.

Explain the various components of brand equity.

Understand and apply segmentation, targeting and positioning.

Understand and evaluate global markets and strategies.

Develop an understanding of consumer behavior in marketing.