BBA

Product Development

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Features and Benefits of Product and Services

Develop an  understanding to identify and describe the features and benefits of products  and services to enhance quality (e.g., describing the different groups of  adopters articulated by the diffusion of innovation theory).

2

Life Cycle, Product Mix, and Line Depth

Develop an  understanding of life cycle, product mix, and line depth.

3

Marketing Services Versus Marketing Products

Develop an  understanding of how marketing of services differs from the marketing of  products.

4

Service Gap Model and the Zone of Tolerance

Discuss the four gaps  in the Service Gap Model and the zone of tolerance.

5

Financial Systems and Goals of a Firm

Demonstrate an understanding of financial systems and goals of a firm.

6

Develop a Plan for a New Product Launch

Develop a plan for a  new product launch.

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