Develop an  understanding to identify and describe the features and benefits of products  and services to enhance quality (e.g., describing the different groups of  adopters articulated by the diffusion of innovation theory).

Develop an  understanding of life cycle, product mix, and line depth.

Develop an  understanding of how marketing of services differs from the marketing of  products.

Discuss the four gaps  in the Service Gap Model and the zone of tolerance.

Demonstrate an understanding of financial systems and goals of a firm.

Develop a plan for a  new product launch.