BBA
Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Develop an understanding to identify and describe the features and benefits of products and services to enhance quality (e.g., describing the different groups of adopters articulated by the diffusion of innovation theory).
Develop an understanding of life cycle, product mix, and line depth.
Develop an understanding of how marketing of services differs from the marketing of products.
Discuss the four gaps in the Service Gap Model and the zone of tolerance.
Demonstrate an understanding of financial systems and goals of a firm.
Develop a plan for a new product launch.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access