Marketing

Understand and apply marketing ethics.

Develop an understanding of and identify uses of advertising, public relations, direct marketing, and sales promotion.

Develop and apply customer relationship management and interactive marketing strategies using the Internet and social media.

Understand the fundamentals of integrated marketing communications and promotions.

Develop an understanding of strategic marketing and prepare a marketing plan.

Develop an understanding of marketing research and analysis.

Develop an understanding of business-to-business (B2B) marketing.

Develop an understanding of consumer behavior in marketing.

Understand and evaluate global markets and strategies.

Understand and apply segmentation, targeting and positioning.

Explain the various components of brand equity.

Understand, determine, and apply pricing and methods in a real situation.

Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

Understand and apply principles of multichannel marketing.