BBA

Interactive Marketing and Customer Relationship Management

Develop and apply customer relationship management and interactive marketing strategies using the Internet and social media.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Marketing and Advertising on the Web

Identify the various  types of social media, their advantages/disadvantages, and their role in  interactive marketing communications.

2

Types of Interactive Marketing

Describe the  acquisition and use of data in segmenting target markets for customer  relationship management programs.

5

Customer Relationship Management

Demonstrate an  understanding of the importance of customer relationship management in  marketing.

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