Back to Strut Learning Products
BBA
Develop and apply customer relationship management and interactive marketing strategies using the Internet and social media.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Identify the various types of social media, their advantages/disadvantages, and their role in interactive marketing communications.
Describe the acquisition and use of data in segmenting target markets for customer relationship management programs.
Demonstrate an understanding of the importance of customer relationship management in marketing.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access