BBA

Global Marketing

Understand and evaluate global markets and strategies.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Assessing Global Markets

Understand and  identify the methods used to assess the attractiveness of global markets.

2

Strategies for Entering Global Markets

Discuss the various  strategies used to effectively enter in global markets.

3

Comparing Domestic Strategies to Global Strategies

Evaluate the  similarities and differences between a domestic marketing strategy and a  global marketing strategy.

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