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BBA
Develop an understanding of business-to-business (B2B) marketing.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Describe the ways in which business-to-business (B2B) firms segment their markets.
Understand the B2B buying process.
Understand the key differences between B2B and B2C marketing.
Identify the different roles and interests within the buying center.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access