BBA

Business-to-Business Marketing

Develop an understanding of business-to-business (B2B) marketing.

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$35/mo per student

Included with BSIT Full Access

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We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Segmentation of B2B Markets

Describe the ways in  which business-to-business (B2B) firms segment their markets.

2

The B2B Buying Process

Understand the B2B  buying process.

3

Comparing B2B and B2C

Understand the key  differences between B2B and B2C marketing.

4

Roles Within the Buying Center

Identify the  different roles and interests within the buying center.

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