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BBA
Explain the various components of brand equity.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Develop an understanding of brand/positioning strategies and the various types of branding strategies used by firms.
Distinguish between brand extension and brand equity.
Describe the advantages of a product's packaging and labeling strategy.
Describe how firms develop value propositions to build a brand utilizing positioning techniques and strategies.
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Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access