BBA
Explain the various components of brand equity.
Included with BBA Full Access
Included with BSIT Full Access
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Develop an understanding of brand/positioning strategies and the various types of branding strategies used by firms.
Distinguish between brand extension and brand equity.
Describe the advantages of a product's packaging and labeling strategy.
Describe how firms develop value propositions to build a brand utilizing positioning techniques and strategies.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access