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BBA
Understand and apply marketing ethics.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Demonstrate an understanding of the AMA Statement of Ethical Norms and Values.
Identify the ethical values marketers should embrace and practice in the global marketplace.
Describe how ethics can be integrated into a firm's marketing strategy.
Analyze the effect that poor ethical marketing decision-making has on an organization.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access