BBA

Marketing Ethics

Understand and apply marketing ethics.

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Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

AMA Statement of Ethical Norms and Values

Demonstrate an  understanding of the AMA Statement of Ethical Norms and Values.

2

Ethical Values Marketers Should Embrace and Practice in the Global Marketplace

Identify the ethical  values marketers should embrace and practice in the global marketplace.

3

How Ethics Can Be Integrated into a Firm's Marketing Strategy

Describe how ethics  can be integrated into a firm's marketing strategy.

4

The Effect of Poor Ethical Marketing Decision Making on an Organization

Analyze the effect  that poor ethical marketing decision-making has on an organization.

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