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BBA
Understand and apply segmentation, targeting and positioning.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Discuss the different techniques and criteria used for segmenting markets.
Describe how firms determine whether a segment is attractive and therefore worth targeting.
Justify and use the various techniques and criteria to identify and segment a global market in a business scenario.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access