BBA

Segmentation, Targeting, and Positioning

Understand and apply segmentation, targeting and positioning.

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$35/mo per student

Included with BSIT Full Access

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1

Market Segmenting Techniques and Criteria

Discuss the different  techniques and criteria used for segmenting markets.

2

Determining Whether a Segment Is Worth Targeting

Describe how firms  determine whether a segment is attractive and therefore worth targeting.

3

Techniques and Criteria To Identify and Segment A Global Market In A Business Scenario

Justify and use the  various techniques and criteria to identify and segment a global market in a  business scenario.

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