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BBA
Develop an understanding of consumer behavior in marketing.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Define and explain the steps in the consumer buying process.
Understand and illustrate the psychological and social/cultural factors that affect the behavior of buyers as they go through the consumer decision process, including post-purchase outcomes and responses.
Explain how the consumer decision-making process can be influenced by varying levels of consumer involvement and response to competitors’ efforts.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access