BBA

Consumer Behavior

Develop an understanding of consumer behavior in marketing.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Steps in the Consumer Buying Process

Define and explain  the steps in the consumer buying process.

2

Psychological Factors That Affect the Behavior of Buyers

Understand and  illustrate the psychological and social/cultural factors that affect the  behavior of buyers as they go through the consumer decision process,  including post-purchase outcomes and responses.

3

How the Consumer Decision-Making Process Can Be Influenced

Explain how the  consumer decision-making process can be influenced by varying levels of  consumer involvement and response to competitors‚Äô efforts.

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