BBA

Marketing Research and Analysis

Develop an understanding of marketing research and analysis.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Marketing Research and Analysis as a Guide to Effective Strategy

Explain how  customers, the company, competitors, and channel partners affect marketing  strategy.

2

Practitioner Experience

Conduct and apply the  marketing research process.

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