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BBA
Understand and apply principles of multichannel marketing.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Identify and discuss the factors that suppliers and manufacturers should consider as they develop their strategy for working with middlemen including wholesalers, retailers, and assemblers.
Demonstrate an understanding of the various levels of distribution intensity and services to be provided at each level.
Illustrate various types of retailers and the benefits and challenges for each type.
Explain the benefits and challenges of multichannel marketing.
Recommend the appropriate distribution channel and services for a new product or service, starting from raw materials to the ultimate customer.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access