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BBA
Develop an understanding of strategic marketing and prepare a marketing plan.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Identify and follow the steps an organization uses to develop a strategic marketing plan.
Discuss and evaluate the principles and techniques used to track and measure the success of a marketing plan.
Prepare and justify a marketing plan.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access