BBA

Marketing Planning

Develop an understanding of strategic marketing and prepare a marketing plan.

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Strategic Marketing and Planning Step-by-Step

Identify and follow  the steps an organization uses to develop a strategic marketing plan.

2

Measuring the Success of a Marketing Plan

Discuss and evaluate  the principles and techniques used to track and measure the success of a  marketing plan.

3

Developing a Marketing Plan

Prepare and justify a  marketing plan.

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