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BBA
Understand the fundamentals of integrated marketing communications and promotions.
Included with BBA Full Access
Included with BSIT Full Access
We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.
Describe traditional integrated marketing communication channels and strategies.
Explain the four steps in the AIDA model and the components of the promotional mix.
Explain methods used to allocate the IMC budget.
Identify marketing metrics used to measure integrated marketing communications success.
Bring your institution and students quality, job-focused, and flexible program options
Included with BBA Access
Bring your institution and students quality, job-focused, and flexible program options
Included with BSIT Full Access