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The Bachelors of Business Administration (BBA) contains 4 domains or components and has the equivalency of 65+ credits
The Bachelors of Science in Information Technology (BSIT) contains 3 domains, 7 subdomains and has the equivalency of # of credits
Develop an understanding of business-to-business (B2B) marketing.
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Develop an understanding of marketing research and analysis.
Develop an understanding of strategic marketing and prepare a marketing plan.
Understand the fundamentals of integrated marketing communications and promotions.
Develop and apply customer relationship management and interactive marketing strategies using the Internet and social media.
Understand and apply marketing ethics.
Demonstrate an understanding of the impact organizational dynamics has on performance.
Demonstrate an understanding and application of effective change strategies to enhance business performance.
Demonstrate an understanding of leadership in the context of diverse and multicultural organizations.
Demonstrate an understanding of the impact organizational dynamics has on performance.
Demonstrate an understanding and application of effective change strategies to enhance business performance.
Demonstrate an understanding of leadership in the context of diverse and multicultural organizations.
Develop an understanding of human resource management best practices (e.g., identifying talent and motivating, developing, and directing people as they work).
Demonstrate an understanding of management theory and practice.
Develop an understanding of how to negotiate and manage supplier relationships.
