BBA

Fundamentals of Marketing

Develop an understanding of marketing fundamentals.


$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Role of Marketing in Organizations

Develop an understanding of the role of marketing in organizations both within and outside the firm.

2

Strategic Marketing Plan

Demonstrate an  understanding of effective elements of a strategic marketing plan including  planning, research, implementation, and metric-based evaluation.

3

Brand Positioning and Value Proposition Strategies

Identify and explain  brand positioning and value proposition strategies.

4

Creating Value for a Product or Service

Describe how  marketers create value for a product or service.

5

Customer Relationship Management

Demonstrate an  understanding of the importance of customer relationship management in  marketing.

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