Geospatial Marketing

Marketing Management

This course introduces marketing strategy, providing students with an overview of the role of marketing within specific companies and society

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Identify the strategic role of marketing in defining and analyzing marketing challenges managers face

2

Apply market segmentation, product positioning, and branding in real-world settings

3

Analyze marketing challenges by utilizing strategic solutions and effective strategies

4

Demonstrate knowledge and application of integrated marketing concepts

5

Prepare a strategic marketing plan for C-level executives including SWOT and competitive analyses, value proposition and marketing mix

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Fundamentals of

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Get Access to the full BSIT (20+ courses)

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Included with BSIT Full Access

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