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Focuses on the concepts of marketing strategy and the use of spatial analysis in the decision-making process.
This course introduces marketing strategy, providing students with an overview of the role of marketing within specific companies and society
Research issues, methods and applications in marketing are examined
This course provides an introduction to current processes and practices of advertising and promotion
Students will apply spatial thinking and Geographic Information Systems (GIS) technology to research design, data collection, analysis, and decision-making
