Geospatial Marketing

Seminar in Advertising and Promotion

This course provides an introduction to current processes and practices of advertising and promotion

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

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 Credit Equiv.
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What does this cover?

We are currently reviewing underlying agreements with the content developers responsible for this course. Currently, this Competency is not available.

1

Analyze the components of the Marketing Mix (4P's - product, price, promotion, place) and their role and impact in advertising and promotions

2

Link the Marketing Mix to a company's overall strategies

3

Describe and compare current theories and processes of advertising and promotions

4

Critique advertisement and promotional practices and effectiveness

5

Design a basic advertisement, press release, and social media routine

6

Create an Advertising and Promotion Campaign including development, implementation, and evaluation

7

Develop an internal and external sustainability implementation plan

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