Seminar in Marketing Research

Geospatial Marketing

Seminar in Marketing Research

Research issues, methods and applications in marketing are examined

$35/mo per student

Included with BBA Full Access

$35/mo per student

Included with BSIT Full Access

Under Verification Review

Reviewed

3

Credit Equiv.

1 Evaluate market research applying the steps involved in the marketing research process; identifying fundamental marketing concepts, future trends, and tasks and the components of an effective marketing plan

2 Decide on situations in which market research is needed and how marketing research connects to the customer; distinguishing what research design and method best fits the problem or opportunity

3 Create the cornerstone of marketing research; the questionnaire

4 Analyze big data and transform raw data into marketing information

5 Hypothesize the role of ethics and social responsibility in marketing

6 Communicate information using descriptive statistics and recommend marketing strategies and tactics based on market research

7 Explain the value of market research in the global economy and evaluate technology trends in marketing

Get Access to the full BBA (30+ courses)

Bring your institution and students quality, job-focused, and flexible program options

$35/mo per student

Included with BBA Access

BBA

Product

College

Database

BBA

Fundamentals of

BBA

Finance

BBA

HR

BBA

Accounting

Get Access to the full BSIT (20+ courses)

Bring your institution and students quality, job-focused, and flexible program options

$35/mo per student

Included with BSIT Full Access

BSIT

Database

College

Database

BSIT

Data Science

BSIT

Cloud

BSIT

Security

BSIT

Seminar in Marketing Research

$35/mo per student

$35/mo per student

What does this cover?

1

Evaluate market research applying the steps involved in the marketing research process; identifying fundamental marketing concepts, future trends, and tasks and the components of an effective marketing plan

2

Decide on situations in which market research is needed and how marketing research connects to the customer; distinguishing what research design and method best fits the problem or opportunity

3

Create the cornerstone of marketing research; the questionnaire

4

Analyze big data and transform raw data into marketing information

5

Hypothesize the role of ethics and social responsibility in marketing

6

Communicate information using descriptive statistics and recommend marketing strategies and tactics based on market research

7

Explain the value of market research in the global economy and evaluate technology trends in marketing

Get Access to the full BBA (30+ courses)

$35/mo per student

Product

Database

Fundamentals of

Finance

HR

Accounting

Get Access to the full BSIT (20+ courses)

$35/mo per student

Database

Database

Data Science

Cloud

Security

Server

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